| Title:
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THE INDIVIDUALIZED CORPORATION
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| By: |
Sumantra Ghoshal, Christopher A. Bartlett |
| Format: |
Paperback |
| List price:
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£9.99 |
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We believe that this item is permanently unavailable, and so we cannot source
it.
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| ISBN 10: |
0712669817 |
| ISBN 13: |
9780712669818 |
| Publisher: |
CORNERSTONE |
| Pub. date: |
7 September, 2000 |
| Pages: |
368 |
| Description: |
A presentation of an argument for a new approach to business strategy which centres on corporate purpose and culture, not the industrial machine. The authors argue that the role of management should be recast, returning the core of business responsibility and contribution to the level of the individual. |
| Synopsis: |
A ground-breaking book by two world class professors which argues the irresistible case for a new business strategy - one that is centred on corporate purpose and culture and not on the industrial machine. Using diverse and compelling examples THE INDIVIDUALIZED CORPORATION explains how business leaders must recast the role of managers - by transforming how they behave, not re-engineering what they do. It is above all concerned with revitalising corporate culture by recasting the role of management and returning the core of business's responsibility, participation and contribution to the level of the individual. |
| Publication: |
UK |
| Imprint: |
Random House Business Books |
| Returns: |
Returnable |