| Title:
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POLITICAL MARKETING AND BRITISH POLITICAL PARTIES (2ND EDITION)
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| By: |
Jennifer Lees-Marshment |
| Format: |
Paperback |
| List price:
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£19.99 |
| Our price: |
£17.99 |
| Discount: |
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| You save:
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£2.00 |
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| ISBN 10: |
0719077192 |
| ISBN 13: |
9780719077197 |
| Availability: |
Usually dispatched within 1-3 weeks.
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| Stock: |
Currently 0 available |
| Publisher: |
MANCHESTER UNIVERSITY PRESS |
| Pub. date: |
1 July, 2008 |
| Edition: |
2nd edition |
| Pages: |
320 |
| Description: |
Political parties use market intelligence to listen to the public, develop a product to suit and communicate it before the election and in government, raising concerns about treating voters like consumers, how to communicate delivery and managing political parties like businesses. -- . |
| Synopsis: |
The first edition of this book demonstrated that British political parties now attempt to offer a complete product that will appeal to a majority of voters, rather than being influenced by a political ideology and firm belief system.This new edition provides an updated and more in-depth exploration of the political marketing approach, including analysis of the 2001 and 2005 elections. It re-presents the influential theory of market, sales and product-oriented parties, discussing the potential and the limits of consumerism, and the need to blend business concepts with a traditional understanding of politics. Lee-Marshment examines Blair's New Labour government in order to draw out lessons on delivery, maintaining market intelligence and the effect of changing to a leadership approach that goes against country and party. Analysis of the Conservatives in opposition shows how the best intentions of party leaders to implement a market-orientation can be thwarted by internal resistance and traditional party elites. Providing a more reflective and critical analysis, the second edition offers a more nuanced discussion on how political parties can not only win elections but govern successfully. -- . |
| Illustrations: |
Tables, black & white|Figures |
| Publication: |
UK |
| Imprint: |
Manchester University Press |
| Returns: |
Non-returnable |