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Item Details
Title: SUPER CRUNCHERS
By: Ian Ayres
Format: CD-Audio

List price: £16.99


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ISBN 10: 0719524628
ISBN 13: 9780719524622
Publisher: JOHN MURRAY GENERAL PUBLISHING DIVISION
Pub. date: 6 September, 2007
Description: Super Crunchers are the pioneers who 'think by numbers' to find patterns in human behaviour and predict the future -- with staggeringly accurate results
Synopsis: Companies used to rely on human experts and their years of experience to guide them. Now, cutting-edge organizations are mining the data and crunching numbers instead, to come up with more accurate, less biased predictions. As Freakonomics detailed, statistical analysis can reveal the secret levers of causation. But economist Ian Ayres argues that that's only part of the story: super crunching is revolutionizing the way we all make decisions. Beginning with examples of the mathematician who out-predicted wine buffs in determining the best vintages, and the sports scouts who now use statistics rather than intuition to pick winners, Super Crunchers exposes the world of data-miners, introducing the people and the techniques. It illuminates the hidden patterns all around us. No businessperson, academic, student, or consumer (statistically that's everyone) should make another move without getting to grips with thinking-by-numbers -- the new way to be smart, savvy and statistically superior.
Publication: UK
Imprint: John Murray Publishers Ltd
Returns: Non-returnable
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SUPER CRUNCHERS
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SUPER CRUNCHERS
SUPER CRUNCHERS (CD)
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