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Item Details
| Title:
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POLITICAL POLLING
STRATEGIC INFORMATION IN CAMPAIGNS |
| By: |
Jeffrey M. Stonecash |
| Format: |
Paperback |
| List price:
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£28.00 |
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We believe that this item is permanently unavailable, and so we cannot source
it.
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| ISBN 10: |
0742525538 |
| ISBN 13: |
9780742525535 |
| Publisher: |
ROWMAN & LITTLEFIELD |
| Pub. date: |
2 April, 2003 |
| Series: |
Campaigning American Style |
| Pages: |
160 |
| Description: |
Professional pollster Jeffrey M. Stonecash combines 17 years of practical polling experience with academic theory to show how and why polling is done and what the best approaches are to winning elections. |
| Synopsis: |
Polling is crucial to the success of political campaigns. Professor and pollster Jeffrey M. Stonecash combines 17 years of practical polling experience with academic theory to show how and why polling is done and how information can be used to help win elections. Chock full of examples, survey questions, sample selections, calling scripts, and other elements of successful polls, the volume emphasizes interpreting information to move voters to support a candidate. The focus is on understanding the context of an election, the situation of a candidate, and the role of issues. Objectivity of the pollster and campaign ethics are hallmarks of Stonecash's recommendations. The book concludes with an invaluable appendix offering a sample report on a poll conducted for a District Attorney candidate. |
| Illustrations: |
bibliography, index |
| Publication: |
US |
| Imprint: |
Rowman & Littlefield Publishers |
| Returns: |
Returnable |
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