| Title:
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THE BRAINS BEHIND GREAT AD CAMPAIGNS
CREATIVE COLLABORATION BETWEEN COPYWRITERS AND ART DIRECTORS |
| By: |
Margo Berman, Robyn Blakeman |
| Format: |
Paperback |
| List price:
|
£43.00 |
| Our price: |
£30.10 |
| Discount: |
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| You save:
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£12.90 |
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| ISBN 10: |
0742555518 |
| ISBN 13: |
9780742555518 |
| Availability: |
Usually dispatched within 1-2 days.
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| Stock: |
Currently 1item in stock |
| Publisher: |
ROWMAN & LITTLEFIELD |
| Pub. date: |
16 July, 2009 |
| Pages: |
224 |
| Description: |
Catch an inside look at the advertising creative process. Discover how teams collaborate at major agencies to create unforgettable campaigns like the Budweiser 'Clydesdale and Dalmatian' spots, the 'PEDIGREE' Adoption Drive' program, or the breakthrough UPS 'Whiteboard' campaign. |
| Synopsis: |
Catch an inside look at the advertising creative process. Discover how teams collaborate at major agencies to create unforgettable campaigns like the Budweiser 'Clydesdale and Dalmatian' spots, the 'PEDIGREE' Adoption Drive' program, or the breakthrough UPS 'Whiteboard' campaign. |
| Publication: |
US |
| Imprint: |
Rowman & Littlefield Publishers |
| Returns: |
Non-returnable |