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Item Details
| Title:
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HOW TO SUCCEED AT RETAIL
WINNING CASE STUDIES AND STRATEGIES FOR RETAILERS AND BRANDS |
| By: |
Keith Lincoln, Lars Thomassen |
| Format: |
Electronic book text |
| List price:
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£22.50 |
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We believe that this item is permanently unavailable, and so we cannot source
it.
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| ISBN 10: |
074945248X |
| ISBN 13: |
9780749452483 |
| Publisher: |
KOGAN PAGE LTD |
| Pub. date: |
3 September, 2007 |
| Pages: |
224 |
| Description: |
How to Succeed at Retail examines - through 25 winning international case studies, from Apple to Zara - how the world's most successful brands sell themselves to today's increasingly demanding shoppers. |
| Synopsis: |
Who are the world's best retail brands? Is there a formula for success you can learn from? How to Succeed at Retail helps you find the key factors that will make you successful. Building on the process introduced in the international bestseller Retailization, it begins by encouraging you to become 'retail obsessed' and to think strategically, creatively and operationally in a retail context. It then illustrates success in action with 25 winning international case studies that show you some inspirational ways forward. Fast paced and accessible, it concludes with an operational methodology which can be applied to any and every business. By introducing you to new ideas, winning cases and real tools, How to Succeed at Retail will help you to develop and implement an actionable brand vision. An accompanying website provides access to further case studies, strategies, tools and downloads. |
| Publication: |
UK |
| Imprint: |
Kogan Page Ltd |
| Returns: |
Non-returnable |
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