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Item Details
Title: EVALUATING PUBLIC RELATIONS
A GUIDE TO PLANNING, RESEARCH AND MEASUREMENT
By: Tom Watson, Paul Noble
Format: Paperback

List price: £34.99
Our price: £31.49
Discount:
10% off
You save: £3.50
ISBN 10: 0749468890
ISBN 13: 9780749468897
Availability: Usually dispatched within 1-3 weeks.
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Stock: Currently 0 available
Publisher: KOGAN PAGE LTD
Pub. date: 3 June, 2014
Edition: 3rd Revised edition
Series: PR In Practice
Pages: 208
Description: Provide stakeholders with solid, meaningful results with this best practice guide to planning, research and evaluation.
Synopsis: Operating under tight budget constraints and with an ever-increasing range of tools and technologies to choose from, PR professionals have never been under so much pressure to justify their decisions. Evaluating Public Relations advises PR practitioners at all levels on how to demonstrate clearly and objectively the impact that their work has to their clients and managers. The authors draw on both their practical and academic experience to discuss a diverse range of evaluation methods and strategies.This fully updated edition of Evaluating Public Relations includes coverage and advice on the industry standards on PR measurement. Covering both theory and practice and containing case studies on Philips, Pepsi, St John Ambulance, Medicare and Westminster City Council, it is an essential handbook for both students and experienced practitioners.
Publication: UK
Imprint: Kogan Page Ltd
Returns: Non-returnable
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