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Item Details
| Title:
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SELLING YOUR VALUE PROPOSITION
HOW TO TRANSFORM YOUR BUSINESS INTO A SELLING ORGANIZATION |
| By: |
Cindy Barnes, Helen Blake, Tamara Howard |
| Format: |
Paperback |
| List price:
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£36.99 |
| Our price: |
£33.29 |
| Discount: |
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| You save:
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£3.70 |
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| ISBN 10: |
0749479914 |
| ISBN 13: |
9780749479916 |
| Availability: |
Usually dispatched within 1-3 weeks.
 Delivery
rates
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| Stock: |
Currently 0 available |
| Publisher: |
KOGAN PAGE LTD |
| Pub. date: |
3 May, 2017 |
| Pages: |
232 |
| Description: |
Develop a clearly defined value proposition for your company and establish a streamlined, customer-centric selling process, with this practical guide to selling that value proposition. |
| Synopsis: |
A value proposition is created from the combination of a company's products and services, and the value gained by the customer. It is used to drive better business, and is essential to success for any business - without it, companies are at risk of losing customers and being drowned out in crowded marketplaces. Selling Your Value Proposition is a practical, user-friendly guide to establishing a streamlined customer-centric selling process to communicate and express value propositions, enabling companies to convey their value-creating stories to customers consistently. Featuring case studies and interviews with renowned business leaders and influencers, Selling Your Value Proposition demonstrates how value propositions adeptly position a business across a range of industries. The techniques and skills shared have all been honed through the authors' experience with more than 600 companies around the world, and clear, step-by-step guidelines will empower all readers to effectively focus their value propositions for competitive success. |
| Publication: |
UK |
| Imprint: |
Kogan Page Ltd |
| Returns: |
Returnable |
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