CROSS CULTURAL BEHAVIOUR IN TOURISM by Yvette Reisinger, Lindsay Turner ( 9780750656689 )

Item Details

Title:

CROSS CULTURAL BEHAVIOUR IN TOURISM
CONCEPTS AND ANALYSIS

By:

Yvette Reisinger, Lindsay Turner

Format:

Paperback

List price:

£71.99

Our price:

£64.79

Discount:

10% off

You save:

£7.20

ISBN 10:

0750656689

ISBN 13:

9780750656689

Availability:

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Stock:

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Publisher:

TAYLOR & FRANCIS LTD

Pub. date:

27 November, 2002

Pages:

368

Description:

Illustrates the importance of cultural background in the tourist experience and how it is a major determinant in repeat visitation. This book provides an understanding of the cultural background of a destination that is vital when formulating successful marketing strategies.

Synopsis:

Cross-Cultural Behaviour in Tourism: Concepts and Analysis is important reading for those in the following areas of industry: * Tourism: illustrates the importance of cultural background in the tourist experience and how it is a major determinant in repeat visitation * Marketing: provides an understanding of the cultural background of a destination that is vital when formulating successful marketing strategies * Management: provides valuable examples on how cultures influence tourist behaviour and decision-making, helping managers to develop cross-cultural skills and deal with tourists from diverse cultural backgrounds Tourism is a service industry where people from different nationalities meet. In today's international marketplace it is imperative that those in the industry understand the influence of national cultures on their consumers in order to compete successfully for a market share. The book is accompanied by online resources which can be found at www.bh.com/companions/0750656689. These resources include an account of Hypothesis Testing, together with a detailed glossary and a comprehensive reference list of relevant materials.

Illustrations:

1, black & white illustrations

Publication:

Imprint:

Butterworth-Heinemann Ltd

Returns:

Returnable

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