ENTERPRISE, ENTREPRENEURSHIP AND INNOVATION by Robin Lowe, Sue Marriott ( 9780750669207 )

Item Details

Title:

ENTERPRISE, ENTREPRENEURSHIP AND INNOVATION
CONCEPTS, CONTEXTS AND COMMERCIALIZATION

By:

Robin Lowe, Sue Marriott

Format:

Paperback

List price:

£62.99

Our price:

£56.69

Discount:

10% off

You save:

£6.30

ISBN 10:

0750669209

ISBN 13:

9780750669207

Availability:

Usually dispatched within 1-3 weeks.

Delivery rates

Stock:

Currently 0 available

Publisher:

TAYLOR & FRANCIS LTD

Pub. date:

2 May, 2006

Pages:

472

Description:

Presents readers with an introduction to the various dimensions of entrepreneurship and market innovation. This book focuses on enterprising behaviour. It contains: case studies and 'pause and reflect' situations for the entrepreneur to deliberate on the information they have before making their decision.

Synopsis:

Enterprise, Entrepreneurship and Innovation provides readers with an accessible and readable introduction to the various dimensions of entrepreneurship and market innovation. It has a clear structure that is easy for the reader to follow and it focuses on enterprising behaviour. Helpful text features include case studies and 'pause and reflect' situations for the entrepreneur to deliberate on the information they have available before making their decision. This helps to emphasise the point that there are few simple and straightforward decisions closely reflecting decisions in 'real life'. The authors also employ integrative personal development activities that provide a basis for readers to reflect on the learning of the chapters and develop a personal development strategy to increase their ability to become more entrepreneurial and improve their ability to manage market innovation. After completing the book, readers will understand how to acquire the entrepreneur's skills, attitudes and knowledge; the techniques needed to generate new business and create a new organisation.

Illustrations:

Illustrations

Publication:

Imprint:

Butterworth-Heinemann Ltd

Returns:

Returnable

Some other items by this author:

CASINO INDUSTRY IN ASIA PACIFIC

CIM COURSEBOOK 06/07 STRATEGIC MARKETING DECISIONS