TRANSNATIONAL BUSINESS CULTURES by Dr. Fiona Moore, Professor Kwok Leung, Dr. Fiona Moore ( 9780754642657 )

Item Details

Title:

TRANSNATIONAL BUSINESS CULTURES
LIFE AND WORK IN A MULTINATIONAL CORPORATION

By:

Dr. Fiona Moore, Professor Kwok Leung, Dr. Fiona Moore

Format:

Hardback

List price:

£145.00

Our price:

£130.50

Discount:

10% off

You save:

£14.50

ISBN 10:

0754642658

ISBN 13:

9780754642657

Availability:

Usually dispatched within 1-3 weeks.

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Stock:

Currently 0 available

Publisher:

TAYLOR & FRANCIS LTD

Pub. date:

28 January, 2005

Series:

Cross-Cultural Management

Pages:

224

Description:

Explores how the idea of culture is used and exploited by transnational managers to further their own ambitions and their companies strategies for expansion. It thus provides a more complex picture of culture than has previously been presented in business studies.

Synopsis:

This volume explores how the idea of 'culture' is used and exploited by transnational managers to further their own ambitions and their companies' strategies for expansion. It thus provides a more complex picture of culture than has previously been presented in business studies, in that it deals with the strategic value of culture within organizations rather than viewing it as a neutral concept and, through using qualitative methodologies, gives us a full picture of the lived experience of culture in a multinational corporation. It also considers the impact of global corporate activity on both national and organizational cultures, as well as looking specifically at the ways in which communications technology is used as a site of conflict and negotiation in business. This book will be an invaluable resource for both researchers and professionals, yielding important new insights into the roles of local and global cultures in the operation of transnational corporations.

Illustrations:

Includes 3 b&w illustrations

Publication:

Imprint:

Ashgate Publishing Limited

Returns:

Returnable

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