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Item Details
Title: AGENDA-SETTING
By: James W. Dearing, Everett M. Rogers
Format: Hardback

List price: £158.00
Our price: £142.20
Discount:
10% off
You save: £15.80
ISBN 10: 0761905626
ISBN 13: 9780761905622
Availability: Usually dispatched within 1-3 weeks.
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Stock: Currently 0 available
Publisher: SAGE PUBLICATIONS INC
Pub. date: 19 December, 1996
Series: Communication Concepts
Pages: 152
Description: What is the major social problem in the news today? Who made it so important? Based on research of contemporary social issues that have hit the headlines, this book provides important theoretical and practical insights into the agenda-setting process and its role in effecting social change.
Synopsis: What is the major social problem in the news today? Who made it so important? Social issues that are widely recognized on the media agenda often demand attention on the public agenda, and in turn move quickly up the policy agenda, creating policy changes.Based on research of contemporary social issues that have hit the headlines - including the war on drugs, drink-driving, the Exxon Valdez oil spillage, AIDS and the Ethiopian famine - this book provides important theoretical and practical insights into the agenda-setting process and its role in effecting social change.
Publication: US
Imprint: SAGE Publications Inc
Returns: Returnable
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ENTERTAINMENT-EDUCATION
ENTERTAINMENT-EDUCATION
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HEALTH COMMUNICATION RESEARCH MEASURES (HB)
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