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Item Details
Title: BUILDING STRATEGY FROM THE MIDDLE
RECONCEPTUALIZING STRATEGY PROCESS
By: Steven W. Floyd, Bill Wooldridge
Format: Hardback

List price: £133.00
Our price: £119.70
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You save: £13.30
ISBN 10: 0761906444
ISBN 13: 9780761906445
Availability: Usually dispatched within 1-3 weeks.
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Publisher: SAGE PUBLICATIONS INC
Pub. date: 15 March, 2000
Series: Foundations for Organizational Science
Pages: 216
Description: This ground-breaking book reframes the perspective taken in most strategy research in two key ways: by describing organizational renewal from a middle-level perspective and by reconceptualizing the theoretical basis for strategy process research. Part I reviews the existing literature in the strategy process, including recent literature on strategic renewal. Part II builds the theoretical basis for a middle level perspective, focusing on knowledge development, social network analysis and organizational trust. Part III moves from synthesizing existing research toward the development of a model for conducting research from a middle-level perspective.
Synopsis: This ground-breaking book reframes the perspective taken in most strategy research in two key ways, by describing organizational renewal from a middle-level perspective and by reconceptualizing the theoretical basis for strategy process research Part One reviews the existing literature in the strategy process, including recent literature on strategic renewal. Part Two builds the theoretical basis for a middle level perspective, focusing on knowledge development, social network analysis and organizational trust. Part Three moves from synthesizing existing research toward the development of a model for conducting research from a middle-level perspective.
Publication: US
Imprint: SAGE Publications Inc
Returns: Returnable
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