 |
|
|
Item Details
| Title:
|
THE MASS MARKETING OF POLITICS
DEMOCRACY IN AN AGE OF MANUFACTURED IMAGES |
| By: |
Bruce I. Newman |
| Format: |
Hardback |
| List price:
|
£158.00 |
| Our price: |
£142.20 |
| Discount: |
|
| You save:
|
£15.80 |
|
|
|
|
|
| ISBN 10: |
0761909583 |
| ISBN 13: |
9780761909583 |
| Availability: |
Usually dispatched within 1-3 weeks.
 Delivery
rates
|
| Stock: |
Currently 0 available |
| Publisher: |
SAGE PUBLICATIONS INC |
| Pub. date: |
2 July, 1999 |
| Pages: |
184 |
| Description: |
America's contemporary political system is driven by marketing, not idealogy, with an emphasis on image over substance, personality over issues, and 30 second sounds bites over meaningful dialogue.This book details how tactics are being used to determine public opinion, win votes and shape public policy in the White House and Congress. The authors point out the pitfalls of relying too heavily on marketing as a campaign and governance tool, and offer alternatives. |
| Synopsis: |
`Bruce I Newman tells us briskly, firmly what our instincts also tell us: we are mass marketing images rather than providing real leadership' - Paul Simon, Former US Senator, Public Policy Institute, Southern Illinois UniversityThe Mass Marketing of Politics demonstrates how The United States' contemporary political system is driven by marketing, not ideology, with an emphasis on image over substance, personality over issues, and thirty second sound bites over meaningful dialogue.This book details how tactics are being used to determine public opinion, win votes and shape public policy in the White House and Congress. The book points out the pitfalls of relying too heavily on marketing as a campaign and governance tool, and offers alternatives.The Mass Marketing of Politics is provocative and essential reading for anyone interested in North American politics, marketing, political communication, and media studies. |
| Publication: |
US |
| Imprint: |
SAGE Publications Inc |
| Returns: |
Returnable |
|
|
|
 |
|
|
|
|
|
No Cheese, Please!
A fun picture book for children with food allergies - full of friendship and super-cute characters!Little Mo the mouse is having a birthday party.
|
My Brother Is a Superhero
Luke is massively annoyed about this, but when Zack is kidnapped by his arch-nemesis, Luke and his friends have only five days to find him and save the world...
|
|
|
|
|