ADVERTISING CULTURES by Sean Nixon ( 9780761961970 ) - Books & Audio Books at Pickabook.co.uk

Item Details

Title:

ADVERTISING CULTURES
GENDER, COMMERCE, CREATIVITY

By:

Sean Nixon

Format:

Hardback

List price:

£146.00

Our price:

£131.40

Discount:

10% off

You save:

£14.60

ISBN 10:

0761961976

ISBN 13:

9780761961970

Availability:

Usually dispatched within 1-3 weeks.

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Stock:

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Publisher:

SAGE PUBLICATIONS INC

Pub. date:

25 February, 2003

Series:

Culture, Representation and Identity series

Pages:

184

Description:

The economic and cultural role of the `creative industries' has gained a new prominence and centrality in recent years. These worlds are explored here through the most emblematic creative industry: advertising. Advertising Cultures presents a case-study of the social make-up, informal cultures and subjective identities of these creative practices.

Synopsis:

`Nixon's study is a major contribution to the cultural sociology of the new service sector professionals and their gendered identities.It's importance lies in it's skilful synthesis of detailed ethnographic research and social theory. This is a genuinely innovative book which reopens cultural debate about advertising and society' - Frank Mort, Professor of Cultural History, University of East London`Advertising Cultures is a lucid, thorough and highly engaging account of advertising creatives that unlocks two crucial issues for understanding the culture industries: creativity and gender. It marks a major new contribution to the cultural study of economic life' - Don Slater, London School of EconomicsThe economic and cultural role of the `creative industries' has gained a new prominence and centrality in recent years. This new salience is explored here through the most emblematic creative industry: advertising.Advertising Cultures also marks a significant contribution to the study of gender and of commercial cultures through its detailing of the way gender is written into the creative cultures of advertising and into the subjective identities of its key practitioners.

Publication:

Imprint:

SAGE Publications Inc

Returns:

Returnable

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