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Item Details
| Title:
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ULTIMATE GUIDE TO SPORT EVENT MANAGEMENT AND MARKETING
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| By: |
S. Graham |
| Format: |
Hardback |
| List price:
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£30.99 |
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We currently do not stock this item, please contact the publisher directly for
further information.
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| ISBN 10: |
0786302445 |
| ISBN 13: |
9780786302444 |
| Publisher: |
MCGRAW-HILL EDUCATION - EUROPE |
| Pub. date: |
1 January, 1995 |
| Pages: |
383 |
| Description: |
To achieve the excitement, communications, and excellent hospitality that are involved in making a sport event a success takes a great deal of planning, imagination and management skills. This book goes behind the scenes to explain how special events in sports can be effective, successful, and profitable. |
| Synopsis: |
The Ultimate Guide to Sport Event Management and Marketing contains information from designing an event to planning an integrated marketing campaign to negotiating contracts and supplier agreements. Whether breaking into the field of sport event management and marketing or an established professional, this is the most comprehensive guide to the hundreds of issues, activities and responsibilities connected with making any sport event a success. Coverage includes: key strategies for managing even logistics; critical planning techniques; a review of negotiations and contracts with sponsors, suppliers, and insurance companies; an integrated approach to marketing that considers every kind of medium; advice for acquiring funding for sport events including a sponsorship outline; tips on how to enter the field. |
| Illustrations: |
Illustrations |
| Publication: |
US |
| Imprint: |
Irwin Professional Publishing |
| Returns: |
Returnable |
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