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Item Details
| Title:
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BRAND ASSET MANAGEMENT
DRIVING PROFITABLE GROWTH THROUGH YOUR BRANDS |
| By: |
Scott M. Davis |
| Format: |
Paperback |
| List price:
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£15.99 |
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We currently do not stock this item, please contact the publisher directly for
further information.
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| ISBN 10: |
0787963941 |
| ISBN 13: |
9780787963941 |
| Publisher: |
JOHN WILEY & SONS INC |
| Pub. date: |
27 September, 2002 |
| Pages: |
288 |
| Description: |
Shows you how to turn your brand from the logo on your letterhead into the driving force behind your company's growth, operational success, and long term profitability. |
| Synopsis: |
"Most companies do a poor job of managing their brands. Scott Davis vividly illustrates well-managed and poorly managed brand programs and provides the best methodology I have seen for improving your brand asset management." -- Phil Kotler, S. C. Johnson & Son Distinguished Professor of International Marketing, Kellogg School of Management, Northwestern University |
| Publication: |
US |
| Imprint: |
Jossey-Bass Inc.,U.S. |
| Returns: |
Returnable |
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