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Item Details
| Title:
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FAST SECOND
HOW SMART COMPANIES BYPASS RADICAL INNOVATION TO ENTER AND DOMINATE NEW MARKETS |
| By: |
Constantinos C. Markides, P. Gilbert Geroski |
| Format: |
Hardback |
| List price:
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£24.99 |
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We currently do not stock this item, please contact the publisher directly for
further information.
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| ISBN 10: |
0787971545 |
| ISBN 13: |
9780787971540 |
| Publisher: |
JOHN WILEY & SONS INC |
| Pub. date: |
29 October, 2004 |
| Series: |
J-B US non-Franchise Leadership |
| Pages: |
208 |
| Description: |
If you get there first, you ll lead the pack, right? Not necessarily! The skill-sets of most established companies, say strategy experts Constantinos Markides and Paul Geroski, are far better suited to scaling up newly created markets pioneered by others (in other words, being "fast seconds") than to creating these markets from scratch. |
| Synopsis: |
Discover why being a "fast second" is often more financially rewarding than being at the cutting edge. If you get there first, you'll lead the pack, right? Not necessarily! The skill-sets of most established companies, say strategy experts Constantinos Markides and Paul Geroski, are far better suited to scaling up newly created markets pioneered by others (in other words, being "fast seconds") than to creating these markets from scratch. In Fast Second, they explore the characteristics of new markets, describe the skills needed to create and compete in them, and show how these skills match up with different types of companies. Drawing on examples of successful fast-second firms such as Microsoft, Amazon, Canon, JVC, Heinz, and many others, they illustrate how to determine which new markets have the potential to be successful and how to move into them before the competition does, when to make a move into a new market, how to scale up a market, where to position a company in the market, and whether to be a colonizer or a consolidator. Order your copy today! |
| Publication: |
US |
| Imprint: |
Jossey-Bass Inc.,U.S. |
| Prizes: |
Short-listed for Financial Times/Goldman Sachs Business Book of the Year |
| Returns: |
Returnable |
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