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Item Details
| Title:
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THE PUBLIC RELATIONS WRITER'S HANDBOOK
THE DIGITAL AGE |
| By: |
Merry Aronson, Don Spetner, Carol Ames |
| Format: |
Hardback |
| List price:
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£30.99 |
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We currently do not stock this item, please contact the publisher directly for
further information.
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| ISBN 10: |
0787986313 |
| ISBN 13: |
9780787986315 |
| Publisher: |
JOHN WILEY & SONS INC |
| Pub. date: |
30 March, 2007 |
| Edition: |
2nd Revised edition |
| Pages: |
368 |
| Description: |
The second edition of the Public Relations Writer's Handbook offers a simple, step-by-step approach to creating a wide range of writing, from basic news releases, pitch letters, biographies, and media alerts, to more complex and sophisticated speeches, media campaign proposals, crisis responses, and in-house publications. |
| Synopsis: |
The second edition of the Public Relations Writer's Handbook offers a simple, step-by-step approach to creating a wide range of writing, from basic news releases, pitch letters, biographies, and media alerts, to more complex and sophisticated speeches, media campaign proposals, crisis responses, and in-house publications. In addition, the thoroughly expanded and updated second edition shows how to keep up with the best practices of the public relations profession, as well as with the speed made possible and required by the digital age. |
| Illustrations: |
Illustrations |
| Publication: |
US |
| Imprint: |
Jossey-Bass Inc.,U.S. |
| Returns: |
Returnable |
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