| Title:
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MARKETING CHALLENGES IN TRANSITION ECONOMIES OF EUROPE, BALTIC STATES, AND THE C.I.S
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| By: |
Erdener Kaynak, Gopalkrishnan R. Iyer, Lance A. Masters |
| Format: |
Hardback |
| List price:
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£145.00 |
| Our price: |
£130.50 |
| Discount: |
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| You save:
|
£14.50 |
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| ISBN 10: |
0789009617 |
| ISBN 13: |
9780789009616 |
| Availability: |
Usually dispatched within 1-3 weeks.
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| Stock: |
Currently 0 available |
| Publisher: |
TAYLOR & FRANCIS INC |
| Pub. date: |
31 January, 2000 |
| Pages: |
232 |
| Description: |
Reluctant to leave the field to economists and political scientists, scholars of business and management share their perspective on the emergence of markets and marketing systems in transition economies. They consider such aspects as foreign direct investment motives and marketing strategies in central and eastern Europe, why progress is slow in Ru |
| Synopsis: |
Marketing Challenges in Transition Economies of Europe, Baltic States and the CIS is a collection of conceptual and empirical articles on the developments of markets, marketing orientation, and marketing strategy in the transition economies of Eastern and Central Europe, the Baltic States, and the CIS. This unique book includes conceptual frameworks and research studies that will illuminate topics, such as marketing institutional development, marketing orientation, and foreign direct investment to help you gain a better understanding of the current and future roles of marketing in transition economies. |
| Illustrations: |
illustrations |
| Publication: |
US |
| Imprint: |
Haworth Press Inc |
| Returns: |
Returnable |