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Item Details
Title: BIG WORLD, SMALL SCREEN
THE ROLE OF TELEVISION IN AMERICAN SOCIETY
By: Diana Zuckerman, Brian L. Wilcox, Aletha C. Huston
Format: Paperback

List price: £13.99


We currently do not stock this item, please contact the publisher directly for further information.

ISBN 10: 0803272634
ISBN 13: 9780803272637
Publisher: UNIVERSITY OF NEBRASKA PRESS
Pub. date: 1 June, 1992
Pages: 196
Description: Assesses the influence of television on the lives of vulnerable and powerless in American society: children, ethnic and sexual minorities, and women. This book illustrates the power of television in stereotyping the elderly, ethnic groups, gays and lesbians, and the institutionalized and, thus, in contributing to the self-image of many viewers.
Synopsis: Big World, Small Screen assesses the influence of television on the lives of the most vulnerable and powerless in American society: children, ethnic and sexual minorities, and women. Many in these groups are addicted to television, although they are not the principal audiences sought by commercial TV distributors because they are not the most lucrative markets for advertisers. This important book illustrates the power of television in stereotyping the elderly, ethnic groups, gays and lesbians, and the institutionalized and, thus, in contributing to the self-image of many viewers. They go on to consider how television affects social interaction, intellectual functioning, emotional development, and attitudes (toward family life, sexuality, and mental and physical health, for example). They illustrate the medium's potential to teach and inform, to communicate across nations and cultures-and to induce violence, callousness, and amorality. Parents will be especially interested in what they say about television viewing and children. Finally, they offer suggestions for research and public policy with the aim of producing programming that will enrich the lives of citizens all across the spectrum.Nine psychologists, members of the Task Force on Television and Society appointed by the American Psychological Association, have collaborated on Big World, Small Screen.
Publication: US
Imprint: University of Nebraska Press
Returns: Returnable
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