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Item Details
Title:
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THE ART OF SOCIAL SELLING
FINDING AND ENGAGING CUSTOMERS ON TWITTER, FACEBOOK, LINKEDIN, AND OTHER SOCIAL NETWORKS |
By: |
Shannon Belew |
Format: |
Paperback |
List price:
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£15.99 |
We believe that this item is permanently unavailable, and so we cannot source
it.
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ISBN 10: |
0814433324 |
ISBN 13: |
9780814433324 |
Publisher: |
AMACOM |
Pub. date: |
1 January, 2014 |
Series: |
Agency/Distributed |
Pages: |
272 |
Description: |
Citing enlightening research and real-world examples, this title presents readers with a detailed methodology for growing sales and expanding their customer base using social media. |
Synopsis: |
Social media platforms such as Facebook, Twitter, LinkedIn, and Pinterest are changing the way consumers make purchasing decisions ...and tapping into these online communities has become a necessary part of any integrated sales strategy. Citing enlightening research and real-world examples, this smart, practical guide presents readers with a detailed methodology for growing sales and expanding their customer base using social media. Readers will learn how to: use content and conversations to build online relationships that transition to sales; execute realistic sales strategies for each of the major social media platforms; spot social media trends that may influence future buying behaviors; sell online in B2B and B2C environments; turn social shares (likes, favorites, +1s) into social sales; set tangible goals; and use online tools and analytics to track social influencers and identify relevant conversations as they are happening. Complete with a chapter dedicated to capturing mobile sales - a segment poised to explode as the adoption of smartphones and tablets grows - The Art of Social Selling is essential reading for every sales professional. |
US Grade: |
College Freshman |
Illustrations: |
illustrations |
Publication: |
US |
Imprint: |
Amacom |
Returns: |
Returnable |
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Ramadan and Eid al-Fitr
A celebratory, inclusive and educational exploration of Ramadan and Eid al-Fitr for both children that celebrate and children who want to understand and appreciate their peers who do.
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