THE ECONOMICS AND FINANCING OF MEDIA COMPANIES by Robert G. Picard ( 9780823232574 )

Item Details

Title:

THE ECONOMICS AND FINANCING OF MEDIA COMPANIES
SECOND EDITION

By:

Robert G. Picard

Format:

Paperback

List price:

£35.00

Our price:

£29.75

Discount:

15% off

You save:

£5.25

ISBN 10:

0823232573

ISBN 13:

9780823232574

Availability:

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Stock:

Currently 0 available

Publisher:

FORDHAM UNIVERSITY PRESS

Pub. date:

24 May, 2011

Pages:

286

Description:

Employs business concepts and analyses to explore the operations and activities of media firms and the forces and issues affecting them. This book surveys the structures and operations of various media, including their business characteristics and business models, how they differ from other products and services, and why failure rates are so high.

Synopsis:

In this updated and expanded edition of the acclaimed Economics and Financing of Media Companies, leading economist and media specialist Robert G. Picard employs business concepts and analyses to explore the operations and activities of media firms and the forces and issues affecting them.Picard has added new examples and new data, and he covers such emerging areas as the economics of digital media. Using contemporary examples from American and global media companies, the book contains a wealth of information, including useful charts and tables, important for both those who work in and study media industries. It goes beyond simplistic explanations to show how various internal and external forces direct and constrain decisions in media firms and the implications of the forces on the type of media and content offered today.

Publication:

Imprint:

Fordham University Press

Returns:

Returnable

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