| Title:
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TOURISM DISTRIBUTION CHANNELS
PRACTICES, ISSUES AND TRANSFORMATIONS |
| By: |
Dimitrios Buhalis, Eric Laws |
| Format: |
Paperback |
| List price:
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£78.99 |
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| ISBN 10: |
0826454704 |
| ISBN 13: |
9780826454706 |
| Publisher: |
BLOOMSBURY PUBLISHING PLC |
| Pub. date: |
13 December, 2001 |
| Pages: |
400 |
| Description: |
This title looks at all the issues involves in the distribution of the tourism product. Contemporary case studies are considered from multiple theoretical perspectives, including: industry network theory; relationship marketing; industry structre; value chain approaches; and systems theory. |
| Synopsis: |
Distribution is regarded as one of the most critical managerial decisions, which can actually determine the competitiveness and profitability of organizations. As the first book to cover this key tourism subject, Tourism Distribution Channels brings together a range of contemporary case-study material, providing the underlying theory as well as practical aspects from a range of sectors and regions around the world. The material is considered from multiple theoretical perspectives, including: industry network theory, relationship marketing, industry structure, value chain approaches and systems theory. |
| Illustrations: |
1, black & white illustrations |
| Publication: |
UK |
| Imprint: |
Continuum International Publishing Group Ltd. |
| Returns: |
Returnable |