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Item Details
| Title:
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LEVERAGING THE NEW INFRASTRUCTURE
HOW MARKET LEADERS CAPITALIZE ON INFORMATION TECHNOLOGY |
| By: |
Peter Weill, Marianne Broadbent |
| Format: |
Hardback |
| List price:
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£32.00 |
| Our price: |
£27.20 |
| Discount: |
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| You save:
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£4.80 |
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| ISBN 10: |
0875848303 |
| ISBN 13: |
9780875848303 |
| Availability: |
Reprinting. This item may be subject to delays or cancellation.
 Delivery
rates
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| Stock: |
Currently 0 available |
| Publisher: |
HARVARD BUSINESS REVIEW PRESS |
| Pub. date: |
19 May, 1998 |
| Pages: |
320 |
| Description: |
Imagine thinking about your company's information technology in the same way that you think about its investment portfolio: as a bundle of assets that - when managed right - generate revenues and savings. This title presents a framework for leveraging IT (technology, networks, data, and software), and contains case studies. |
| Synopsis: |
Imagine thinking about your company's information technology in the same way that you think about its investment portfolio: as a bundle of assets that? when managed right? will generate revenues and savings. Here's just such a framework for leveraging IT (technology, networks, data, and software)? one that enables business managers to make the important decisions about the potentially confounding mix of high-technology that influences near- and long-term planning, affects the ability to support customers, and dictates the flow of daily operations. Drawing upon their rigorous research with more than 100 top multinationals, the authors present a rich and varied range of examples of IT investment strategies that have reaped rewards for firms such as Citibank, Honda, Johnson & Johnson, Ralston Purina, the Development Bank of Singapore, and Telstra. This hands-on resource, compete with benchmarks and case studies, creates the common ground where both management and IT can meet, communicate their goals, and agree on the best plan for getting there. |
| Publication: |
US |
| Imprint: |
Harvard Business Review Press |
| Returns: |
Returnable |
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