 |
|
|
Item Details
| Title:
|
CONNECTED CRM
IMPLEMENTING A DATA-DRIVEN, CUSTOMER-CENTRIC BUSINESS STRATEGY |
| By: |
David S. Williams |
| Format: |
Hardback |
| List price:
|
£26.99 |
|
We currently do not stock this item, please contact the publisher directly for
further information.
|
|
|
|
|
|
| ISBN 10: |
1118835808 |
| ISBN 13: |
9781118835807 |
| Publisher: |
JOHN WILEY & SONS INC |
| Pub. date: |
3 March, 2014 |
| Pages: |
256 |
| Description: |
Taking core direct response marketing techniques and moving beyond the simple use of data and analytics, this book explores how todays marketers can leverage advances in technology to create successful customer-centric business strategies. |
| Synopsis: |
Praise for Connected CRM Many books explore the subject of CRM. In this book the m is for Marketing and David s seasoned perspective indeed makes it a capital M. Taking core direct response marketing techniques and moving beyond the simple use of data and analytics, he explores how today s marketers can leverage advances in technology to create successful customer-centric business strategies. Ted Ward, VP of Marketing, GEICO A must-read for CMOs, and more importantly CEOs, to simplify all the buzzwords around big data and dimensionalize the organizational change necessary to become truly customer centric. Theresa McLaughlin, Chief Marketing and Communications Officer, Citizens Financial Group Big Data, Social, and Cloud have become overused buzzwords with ambiguous meaning, but David brings to bear his years of industry leadership and experiences to break down today s trends and opportunities in a practical, actionable fashion. A must-read for anyone who prefers profit over PowerPoint.Manish Bhatt, SVP and Chief Digital Officer, MetLife In a data-rich world, consumers demand that marketers turn data into highly relevant and personal experiences Don t talk with me as a member of a segment, talk with me about how you will meet my unique expectations and solve my unique problems. For those of us who grew up in the marketing world of mass and broadcast, this is a tall order. Connected CRM helps marketers unpack customer centricity for their organizations, providing real insight into the development of a framework for enterprise customer centricity; a framework that promises true sustainable advantage. Tom Lamb, CMO, Lowe s Never before has customer data been more available, more necessary to build sales and loyalty, and more confusing to act on. David shows exactly what needs to be done. It s about time. And we should all thank him. A lot! Steve Cone, EVP of Integrated Value and Strategy, AARP The marketers who truly learn to harness the power of customer analytics and big data will take the spoils in an increasingly digital age. Those who don t will quickly find themselves on a growing heap of failed marketing plans.Paul Guyardo, Chief Revenue and Marketing Officer, DIRECTV |
| Illustrations: |
illustrations |
| Publication: |
US |
| Imprint: |
John Wiley & Sons Inc |
| Returns: |
Returnable |
|
|
|
 |
Ramadan and Eid al-Fitr
A celebratory, inclusive and educational exploration of Ramadan and Eid al-Fitr for both children that celebrate and children who want to understand and appreciate their peers who do.
|
|
|
|
|
|
|
|
|
|
|