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Item Details
| Title:
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ADVERTISING AS COMMUNICATION
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| By: |
Gillian Dyer |
| Format: |
Electronic book text |
| List price:
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£23.99 |
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We believe that this item is permanently unavailable, and so we cannot source
it.
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| ISBN 10: |
1134972342 |
| ISBN 13: |
9781134972340 |
| Publisher: |
TAYLOR & FRANCIS LTD |
| Pub. date: |
1 March, 2008 |
| Series: |
Studies in Culture and Communication |
| Pages: |
248 |
| Synopsis: |
Advertising is a form of communication that constantly impinges on our daily lives, yet we are often unaware of its more subtle form of persuasion, or of the extent to which it manipulates our (consumer) culture. This book sets out to examine advertising as a form of communication in contemporary society and also places it in its wider cultural and economic context. |
| Publication: |
UK |
| Imprint: |
Routledge |
| Returns: |
Non-returnable |
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