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Item Details
Title:
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SUPERIOR CUSTOMER VALUE IN THE NEW ECONOMY
CONCEPTS AND CASES, SECOND EDITION |
By: |
Art Weinstein |
Format: |
Electronic book text |
List price:
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£47.99 |
We believe that this item is permanently unavailable, and so we cannot source
it.
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ISBN 10: |
1135458588 |
ISBN 13: |
9781135458584 |
Publisher: |
TAYLOR & FRANCIS LTD |
Pub. date: |
2 June, 2004 |
Edition: |
2nd New edition |
Pages: |
456 |
Synopsis: |
Great companies consistently meet and exceed customer desires. Superior Customer Value in the New Economy: Concepts and Cases, Second Edition offers a blueprint for responding effectively to customer demands and for creating the benchmarks common to world-class service companies. The Second Edition elaborates on the latest perspectives of the business and academic communities, exploring leading marketing and managing developments in the crucial area of customer value (CV). It delivers expert guidance on designing, implementing, and evaluating a CV strategy that benefits e-service and information-based organizations.Building upon concepts, cases, and in-chapter applications, the book addresses best practices, organizational responsiveness, market orientation, and the planning and strategy issues that result in high rates of customersatisfaction in e-service and information-based organizations. It concludes with 18 detailed, "hands-on" examples of companies attempting to create customer value. Each case study delivers an in-depth look at major CV themes such as responding to change, being customer oriented, customer loyalty, and more. Each of these real-world examples provides excellent learning opportunities to model effective customer value behavior and practices. |
Illustrations: |
1 Halftones, black and white; 31 Tables, black and white; 119 |
Publication: |
UK |
Imprint: |
CRC Press |
Returns: |
Non-returnable |
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A celebratory, inclusive and educational exploration of Ramadan and Eid al-Fitr for both children that celebrate and children who want to understand and appreciate their peers who do.
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