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Item Details
Title: MAKING NEGOTIATIONS PREDICTABLE
WHAT SCIENCE TELLS US
By: David De Cremer, Madan Pillutla
Format: Electronic book text

List price: £26.00


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ISBN 10: 1137024798
ISBN 13: 9781137024794
Publisher: PALGRAVE MACMILLAN
Pub. date: 6 December, 2012
Description: Everybody in business is involved in negotiating internally and externally. The impact of this can have consequences for revenue and profitability, so it is more important than ever to be an effective negotiator for business success. In Making Negotiations Predictable, two global experts give crucial insights into getting it right.
Synopsis: Negotiation is an everyday activity that everyone, knowingly or unknowingly, engages in. The impact of negotiating can be very significant for revenues and profitability of organizations and individuals. It is also an important determinant of the sustainability of any kind of relationship. Therefore it is important to be an effective negotiator and everybody has the potential to be one. This book will provide crucial insights into how you can become a great negotiator, by discussing the science and psychology of negotiation techniques. It is a given that many of our negotiations do not always turn out the way we expect. Although for many of us, negotiations are best approached by employing rational procedures, real life shows us the need to understand seemingly irrational behaviours that result in suboptimal outcomes. Most negotiators remain blind to what really motivates them and the other parties in the negotiation. Why? We discuss the biases that prevent us from achieving this understanding. By understanding the psychology of negotiators and the negotiation process, we can make negotiations more predictable and profitable.
Publication: UK
Imprint: Palgrave Macmillan
Returns: Non-returnable
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