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Item Details
| Title:
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HIT BRANDS
HOW MUSIC BUILDS VALUE FOR THE WORLD'S SMARTEST BRANDS |
| By: |
Daniel Jackson, Richard Jankovich, Eric Sheinkop |
| Format: |
Electronic book text |
| List price:
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£25.00 |
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We currently do not stock this item, please contact the publisher directly for
further information.
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| ISBN 10: |
1137271485 |
| ISBN 13: |
9781137271488 |
| Publisher: |
PALGRAVE MACMILLAN |
| Pub. date: |
31 October, 2013 |
| Description: |
Companies and agencies spend vast amounts of money to advertise and brand products and music has been an important part of this. This book assesses how from selecting sound and music for individual products and adverts many large companies have moved to develop a music strategy to align their brand and create emotional impact. |
| Synopsis: |
In the battleground for the hearts and minds of customers, music is one of the most powerful tools that brands can use. In this definitive guide to how brands harness the power of music to drive business, three leading industry experts show you how to create and execute successful music strategies with lasting impact. Every major global brand already uses and invests in music as part of its communications but very few have created 'hits'. Music has the power to make a brand instantly recognised and loved, so what are the secrets? Including case studies from Coke, Sephora, NESCAFE and Converse and ranging from the strategic use of mnemonics to harnessing conversations in social media, Hit Brands is a practical guide from three pioneers of music branding that defines a seminal moment in the history of music, as brands start to create and own music for the benefit of their customers. |
| Illustrations: |
12 figures, 4 black & white tables |
| Publication: |
UK |
| Imprint: |
Palgrave Macmillan |
| Returns: |
Non-returnable |
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