HOSPITALITY SALES AND PROMOTION by Derek Taylor ( 9781138432758 ) - Books & Audio Books at Pickabook.co.uk

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Item Details

Title:

HOSPITALITY SALES AND PROMOTION

By:

Format:

Hardback

List price:

£180.00

Our price:

£162.00

Discount:

10% off

You save:

£18.00

ISBN 10:

113843275X

ISBN 13:

9781138432758

Availability:

Usually dispatched within 1-3 weeks.

Stock:

Currently 0 available

Publisher:

TAYLOR & FRANCIS LTD

Pub. date:

28 July, 2017

Synopsis:

Hospitality Sales and Promotion' is the essential guide for every manager in the hospitality industry wanting to achieve maximum profits from their sales promotions. Practical and down-to-earth, this guide discovers: who is your customer? market segments and groups how can you reach them effectively? the secrets of successful public relations new and traditional technologies; from direct mail to using the Internet to maximum advantage.Derek Taylor has a wealth of experience in the hospitality industry and has worked with and advised numerous international corporate hospitality companies. Concrete and relevant case studies and examples from his experience are used to illustrate throughout the guide, from companies such as: Whitbread, Hilton International, Pizza Express and Stakis.

Publication:

UK

Imprint:

Routledge

Returns:

Returnable

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