MARKETING PROFESSIONAL SERVICES by Michael Roe ( 9781138440982 )

Item Details

Title:

MARKETING PROFESSIONAL SERVICES

By:

Michael Roe

Format:

Hardback

List price:

£165.00

Our price:

£148.50

Discount:

10% off

You save:

£16.50

ISBN 10:

1138440981

ISBN 13:

9781138440982

Availability:

Usually dispatched within 1-3 weeks.

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Stock:

Currently 0 available

Publisher:

TAYLOR & FRANCIS LTD

Pub. date:

28 July, 2017

Synopsis:

Marketing Professional Services is a uniquely focused, incisive and practical introduction to new business planning, marketing and selling skills for those in the professional services sector. It is for professionals who have to sell to professionals. Professionals of all types, from accountants and consultants to surveyors and solicitors who have trained in a specific technical skill will understand the power of good clear marketing practice reading this book. If you have to sell yourself and your service to clients this book shows you: The importance of winning new business in an increasingly competitive, deregulated market How to plan for winning new business including a full script for cold calls The techniques, skills and resources required in order to achieve your goals focusing on the three P's of Preparation, Prospection and PersistenceIndividual chapters provide you with a basic grounding in separate sales and marketing issues - from prospecting and cold canvassing to direct marketing and public relations. The book includes sample interactive conversations and provides a constant source of reference for the professional sales person. It is based on long experience of training in this sector and is a short, practical and appropriate introduction to the key concepts.

Publication:

Imprint:

Routledge

Returns:

Returnable

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