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Item Details
Title:
A THEORY OF CONSUMER PROMOTIONS
THE MODEL (CLASSIC REPRINT)
By:
Leigh McAlister
Format:
Paperback / softback
List price:
£9.59
We currently do not stock this item, please contact the publisher directly for further information.
ISBN 10:
1332284477
ISBN 13:
9781332284474
Publisher:
FORGOTTEN BOOKS
Pub. date:
27 September, 2015
Illustrations:
black & white illustrations
Publication:
US
Imprint:
Forgotten Books
Returns:
Non-returnable
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MANAGING MARKET SHARE WHEN CONSUMERS SEEK VARIETY
MANAGING MARKET SHARE WHEN CONSUMERS SEEK VARIETY
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