A MULTIPLE-PRODUCT SALES FORCE ALLOCATION MODEL

A MULTIPLE-PRODUCT SALES FORCE ALLOCATION MODEL (HB)

A NOTE ON TESTING FOR CONSTANT RELIABILI (PB)

AGGREGATE ADVERTISING EXPENDITURE IN THE U.S. ECONOMY

BEHAVIOURAL AND MANAGEMENT SCIENCE IN MARKETING (HB)

CLUSTERS OF CONSUMER INTERESTS AND SPHERES OF INFLUENCE OF OPINION LEADERS

CLUSTERS OF CONSUMER INTERESTS AND SPHERES OF INFLUENCE OF OPINION LEADERS (HB)

CONFLICT POLICY AND ADVERTISING AGENCY-CLIENT RELATIONS (PB)

EFFECT OF ADVERTISEMENT SIZE ON THE RELA (PB)

EFFECT OF ADVERTISEMENT SIZE ON THE RELA (PB)

EFFECT OF ADVERTISEMENT SIZE ON THE RELATIONSHIP BETWEEN PRODUCT USAGE AND ADVERTISING EXPOSURE

EFFECT OF ADVERTISEMENT SIZE ON THE RELATIONSHIP BETWEEN PRODUCT USAGE AND ADVERTISING EXPOSURE (HB)

EFFECT OF ADVERTISEMENT SIZE ON THE RELATIONSHIP BETWEEN PRODUCT USAGE AND ADVERTISING EXPOSURE - PRIMARY SOURCE EDITION

INFLUENCE OF ADVERTISING''S AFFECTIVE QUALITIES ON CONSUMER RESPONSE (HB)

INFLUENCE OF ADVERTISING''S AFFECTIVE QUALITIES ON CONSUMER RESPONSE (HB)

INFLUENCE OF ADVERTISING''S AFFECTIVE QUALITIES ON CONSUMER RESPONSE (PB)

MEASURING INFLUENCE IN ORGANIZATIONAL PURCHASE DECISIONS

MEASURING INFLUENCE IN ORGANIZATIONAL PURCHASE DECISIONS (HB)

NOTES ON THE APPLICATION OF ATTITUDE MEA (HB)

NOTES ON THE APPLICATION OF ATTITUDE MEA (PB)

NOTES ON THE APPLICATION OF ATTITUDE MEA (PB)

NOTES ON THE APPLICATION OF ATTITUDE MEASUREMENT AND SCALING TECHNIQUES IN MARKETING RESEARCH

NOTES ON THE APPLICATION OF ATTITUDE MEASUREMENT AND SCALING TECHNIQUES IN MARKETING RESEARCH

NOTES ON THE APPLICATION OF ATTITUDE MEASUREMENT AND SCALING TECHNIQUES IN MARKETING RESEARCH

NOTES ON THE APPLICATION OF ATTITUDE MEASUREMENT AND SCALING TECHNIQUES IN MARKETING RESEARCH (HB)

NOTES ON THE APPLICATION OF ATTITUDE MEASUREMENT AND SCALING TECHNIQUES IN MARKETING RESEARCH (HB)

NOTES ON THE APPLICATION OF ATTITUDE MEASUREMENT AND SCALING TECHNIQUES IN MARKETING RESEARCH - PRIMARY SOURCE EDITION

ON THE RELIABILITY AND PREDICTIVE VALIDITY OF PURCHASE INTENTION MEASURES

ON THE RELIABILITY AND PREDICTIVE VALIDITY OF PURCHASE INTENTION MEASURES (HB)

PATTERNS OF OVERLAP IN OPINION LEADERSHIP AND INTEREST FOR SELECTED CATEGORIES OF PURCHASING ACTIVITY (HB)

PATTERNS OF OVERLAP IN OPINION LEADERSHIP AND INTEREST FOR SELECTED CATEGORIES OF PURCHASING ACTIVITY (PB)

RECALL, RECOGNITION, AND THE MEASUREMENT (HB)

RECALL, RECOGNITION, AND THE MEASUREMENT OF MEMORY FOR PRINT ADVERTISEMENTS

RECALL, RECOGNITION, AND THE MEASUREMENT OF MEMORY FOR PRINT ADVERTISEMENTS

RECALL, RECOGNITION, AND THE MEASUREMENT OF MEMORY FOR PRINT ADVERTISEMENTS

RECALL, RECOGNITION, AND THE MEASUREMENT OF MEMORY FOR PRINT ADVERTISEMENTS (HB)

RECALL, RECOGNITION, AND THE MEASUREMENT OF MEMORY FOR PRINT ADVERTISEMENTS (HB)

RECALL, RECOGNITION, AND THE MEASUREMENT OF MEMORY FOR PRINT ADVERTISEMENTS - PRIMARY SOURCE EDITION

RECALL, RECOGNITION, AND THE MEASUREMENT OF MEMORY FOR PRINT ADVERTISEMENTS - SCHOLAR'S CHOICE EDITION

RESPONSE SET AND THE MEASUREMENT OF SELF-DESIGNATED OPINION LEADERSHIP

RESPONSE SET AND THE MEASUREMENT OF SELF-DESIGNATED OPINION LEADERSHIP (HB)

SMALL GROUP THEORY AND MARKETING RESEARCH

SMALL GROUP THEORY AND MARKETING RESEARCH (HB)

STRUCTURE OF REPEAT BUYING FOR NEW PACKA (HB)

STRUCTURE OF REPEAT BUYING FOR NEW PACKA (PB)

STRUCTURE OF REPEAT BUYING FOR NEW PACKAGED GOODS

STRUCTURE OF REPEAT BUYING FOR NEW PACKAGED GOODS

STRUCTURE OF REPEAT BUYING FOR NEW PACKAGED GOODS (HB)

STRUCTURE OF REPEAT BUYING FOR NEW PACKAGED GOODS - PRIMARY SOURCE EDITION

TEST-RETEST CORRELATIONS AND THE RELIABI (PB)

TEST-RETEST CORRELATIONS AND THE RELIABILITY OF COPY TESTING

TEST-RETEST CORRELATIONS AND THE RELIABILITY OF COPY TESTING (CLASSIC REPRINT)

TEST-RETEST CORRELATIONS AND THE RELIABILITY OF COPY TESTING (HB)

TEST-RETEST CORRELATIONS AND THE RELIABILITY OF COPY TESTING - PRIMARY SOURCE EDITION

THE INFLUENCE OF ADVERTISING''S AFFECTIVE (PB)

THE INFLUENCE OF ADVERTISING'S AFFECTIVE QUALITIES ON CONSUMER RESPONSE

THE INFLUENCE OF ADVERTISING'S AFFECTIVE QUALITIES ON CONSUMER RESPONSE

THE INFLUENCE OF ADVERTISING'S AFFECTIVE QUALITIES ON CONSUMER RESPONSE (HB)

THE USE OF PREFERENCE AND PERCEPTION MEA (HB)

THE USE OF PREFERENCE AND PERCEPTION MEA (PB)

THE USE OF PREFERENCE AND PERCEPTION MEASURES IN NEW PRODUCT DEVELOPMENT

THE USE OF PREFERENCE AND PERCEPTION MEASURES IN NEW PRODUCT DEVELOPMENT

WHAT IS MARKETING? (HB)

WHAT IS MARKETING? (PB)