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Item Details
| Title:
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BRAND MEDIA STRATEGY
INTEGRATED COMMUNICATIONS PLANNING IN THE DIGITAL ERA |
| By: |
A. Young |
| Format: |
Paperback |
| List price:
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£19.99 |
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We currently do not stock this item, please contact the publisher directly for
further information.
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| ISBN 10: |
1349949752 |
| ISBN 13: |
9781349949755 |
| Publisher: |
PALGRAVE MACMILLAN |
| Pub. date: |
3 August, 2016 |
| Edition: |
Softcover reprint of the original 1st ed. 2014 |
| Pages: |
246 |
| Synopsis: |
Today's sophisticated media landscape offers more tools and platforms, for the savvy marketer than ever before. Media & brand expert Antony Young explores how today's most innovative marketers are meeting the challenge by employing the latest media tools in ways never before seen to grow their brands, and getting unprecedented results. |
| Illustrations: |
biography |
| Publication: |
UK |
| Imprint: |
Palgrave Macmillan |
| Returns: |
Non-returnable |
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