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Item Details
| Title:
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SMALL BUSINESS EXPOSED
THE TRIBES THAT DRIVE ECONOMIES |
| By: |
Dr. Michael T. Schaper, Scott Holmes |
| Format: |
Electronic book text |
| List price:
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£29.99 |
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We currently do not stock this item, please contact the publisher directly for
further information.
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| ISBN 10: |
1351818880 |
| ISBN 13: |
9781351818889 |
| Publisher: |
TAYLOR & FRANCIS LTD |
| Pub. date: |
30 January, 2018 |
| Pages: |
168 |
| Synopsis: |
This book is a look into the world of the small business owner through their eyes - how the five different "tribes" of business perceive the world around them, how they run their business, their motivations and goals. It's not another "how to" book or an academic treatise. Everyone's needs and hopes are different; however, by using cutting edge social scientific research techniques, we break the business community into five groups (or tribes): The Seekers, Whatnows, Drifters, Satisficers and Digitals. Each tribe has its own set of issues. And there are also some things which cut across all the tribes - the consistent elements in small business owners' DNA. Understanding which tribe you belong to could make the difference in growing your business - or help you better advise businesses to achieve their goals.Small Business Exposed will bridge the gap between the frontiers of small business research and the popular business book market. As such, it will become an essential text not only for the small businessperson, but also enter the libraries of advisors, accountants, bankers and anyone else with a vested interest in the business economy. |
| Illustrations: |
32 Line drawings, black and white; 16 Tables, black and white |
| Publication: |
UK |
| Imprint: |
Routledge |
| Returns: |
Non-returnable |
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