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Item Details
| Title:
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KEY CONCEPTS IN MARKETING
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| By: |
Jonathan Sutherland |
| Format: |
Paperback |
| List price:
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£27.99 |
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We currently do not stock this item, please contact the publisher directly for
further information.
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| ISBN 10: |
140391527X |
| ISBN 13: |
9781403915276 |
| Publisher: |
PALGRAVE USA |
| Pub. date: |
27 February, 2004 |
| Series: |
Palgrave Key Concepts |
| Pages: |
310 |
| Description: |
"Key Concepts in Marketing" is one of a range of comprehensive glossaries with entries arranged alphabetically for easy reference. All major concepts, terms, theories and theorists are incorporated and cross-referenced. |
| Synopsis: |
Key Concepts in Marketing is one of a range of comprehensive glossaries with entries arranged alphabetically for easy reference. All major concepts, terms, theories and theorists are incorporated and cross-referenced. Additional reading and Internet research opportunities are identified. More complex terminology is made clearer with numerous diagrams and illustrations. With over 600 key terms defined, the book represents a comprehensive must-have reference for anyone studying a business-related course or those simply wishing to understand what marketing is all about. It will be especially useful as a revision aid. |
| Illustrations: |
IX, 310 p. |
| Publication: |
US |
| Imprint: |
Palgrave Macmillan |
| Returns: |
Non-returnable |
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