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Item Details
| Title:
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MASTERING THE GLOBALIZATION OF BUSINESS
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| By: |
Roger I. Cartwright |
| Format: |
Paperback |
| List price:
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£28.99 |
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We currently do not stock this item, please contact the publisher directly for
further information.
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| ISBN 10: |
1403921490 |
| ISBN 13: |
9781403921499 |
| Publisher: |
PALGRAVE USA |
| Pub. date: |
18 May, 2004 |
| Series: |
Palgrave Master Series (Business) |
| Pages: |
216 |
| Description: |
The book is designed to provide a basic understanding of the dynamics of globalization and its relevance for all types and sizes of business. |
| Synopsis: |
The book is designed to provide a basic understanding of the dynamics of globalization and its relevance for all types and sizes of business. Commencing with a brief history that shows that globalization is not just a late Twentieth and early Twenty-first-century phenomenon but has been a factor in world trade since the 1600s, the text then considers the two opposing views held about globalization. The material goes on to look at the global implications for customer relationships, marketing, human resources, finance and information. These are areas in which a narrow, national view is becoming increasingly of less value to the student. The book includes questions and case studies to aid understanding. |
| Illustrations: |
216 p. |
| Publication: |
US |
| Imprint: |
Palgrave Macmillan |
| Returns: |
Non-returnable |
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