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Item Details
| Title:
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MOMENT OF TRUTH
REDEFINING THE MARKETING AGENDA |
| By: |
Andreas Bauer |
| Format: |
Hardback |
| List price:
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£42.00 |
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We believe that this item is permanently unavailable, and so we cannot source
it.
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| ISBN 10: |
1403998965 |
| ISBN 13: |
9781403998965 |
| Publisher: |
PALGRAVE USA |
| Pub. date: |
13 December, 2005 |
| Pages: |
200 |
| Synopsis: |
The authors argue that a paradigm shift is needed with regard to brand management. Many companies and organizations have seen brand management as a narrow marketing activity and this has resulted in weak brands. By contrast they argue for a holistic approach to branding with the brand at the centre of a value-based approach and the focal point of business strategy. They show how to develop brand strategy and brand engagement as part of a brand-centric organization. |
| Illustrations: |
illustrations |
| Returns: |
Returnable |
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A celebratory, inclusive and educational exploration of Ramadan and Eid al-Fitr for both children that celebrate and children who want to understand and appreciate their peers who do.
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