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Item Details
Title: MANAGEMENT AND CREATIVITY
FROM CREATIVE INDUSTRIES TO CREATIVE MANAGEMENT
By: Chris Bilton
Format: Hardback

List price: £61.99
Our price: £55.79
Discount:
10% off
You save: £6.20
ISBN 10: 1405119950
ISBN 13: 9781405119955
Availability: Usually dispatched within 1-3 weeks.
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Stock: Currently 0 available
Publisher: JOHN WILEY AND SONS LTD
Pub. date: 21 August, 2006
Pages: 216
Description: This book explores the relationship between the management of creativity and creative approaches to management. * Challenges the stereotypical opposition between 'creatives' and 'suits'. * Draws on the work of management theorists such as Mintzberg and Porter and creativity theorists such as Amabile and Boden.
Synopsis: This book explores the relationship between the management of creativity and creative approaches to management. * Challenges the stereotypical opposition between 'creatives' and 'suits'. * Draws on the work of management theorists such as Mintzberg and Porter and creativity theorists such as Amabile and Boden. * Draws on the practical experience of individuals working in the creative industries. * Looks at the place of creative organisations and creative business management in a new creative economy, based on ideas, images and information.
Illustrations: 10 illustrations
Publication: UK
Imprint: Blackwell Publishing Ltd
Returns: Returnable
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