FASHION MARKETING COMMUNICATIONS by Gaynor Lea-Greenwood ( 9781405150606 ) - Books & Audio Books at Pickabook.co.uk

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Item Details

Title:

FASHION MARKETING COMMUNICATIONS

By:

Gaynor Lea-Greenwood

Format:

Paperback

List price:

£29.00

Our price:

£21.17

Discount:

27% off

You save:

£7.83

ISBN 10:

1405150602

ISBN 13:

9781405150606

Availability:

Publisher out of stock. This item may be subject to delays or cancellation.

Stock:

Currently 0 available

Publisher:

JOHN WILEY AND SONS LTD

Pub. date:

17 February, 2012

Pages:

216

Description:

* This will be the first British textbook on the subject. * International approach, reflecting the global market for fashion. * The clothing industry is vast, currently worth GBP35 billion a year in the UK and growing.

Synopsis:

Effective communications with consumers are especially necessary for success in a business as ephemeral and competitive as fashion. This textbook for students of fashion design, fashion marketing, and communications sets out all that they need to successfully participate in the increasing number of courses with marketing communications as a component. Taking an international approach that reflects the global fashion market, this invaluable resource features many real-world case studies for practical, hands-on learning.

Illustrations:

20

Publication:

UK

Imprint:

John Wiley & Sons Ltd

Returns:

Returnable

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FASHION MARKETING COMMUNICATIONS

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