| Title:
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INTERNATIONAL BUSINESS
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| By: |
Alan M. Rugman |
| Format: |
Book |
| List price:
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£41.99 |
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| ISBN 10: |
1405846119 |
| ISBN 13: |
9781405846110 |
| Publisher: |
PEARSON EDUCATION LIMITED |
| Pub. date: |
13 April, 2006 |
| Edition: |
New title2 Books |
| Description: |
Challenges some of the underlying assumptions behind globalization and focuses on the dominant economies - the EU, the US and Japan - as well as markets, such as Brazil, India and China. This book also integrates analysis of the competitive environment and the internal resources of the firm to provide a strategic view of international business. |
| Synopsis: |
"International Business, 4/e": Taking a regional approach, this text challenges some of the underlying assumptions behind globalization and focuses on both the dominant economies - the EU, the US and Japan - as well as emerging markets, such as Brazil, India and China. The book also integrates analysis of the competitive environment and the internal resources of the firm to provide a strategic view of international business. This comes with companion website with Gradetracker: Instructor access card. |
| No. of pieces |
2 |
| Publication: |
US |
| Imprint: |
Financial Times Prentice Hall |
| Returns: |
Non-returnable |