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Item Details
Title: COMMON SENSE RULES
WHAT YOU REALLY NEED TO KNOW ABOUT BUSINESS
By: Deborah Meaden
Format: Electronic book text

List price: £9.99


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ISBN 10: 1409062031
ISBN 13: 9781409062035
Publisher: CORNERSTONE
Pub. date: 1 July, 2010
Pages: 304
Description: Shares insights and observations gleaned from a life lived in business. This title shows how an early stint in a holiday park gave the author a crash course in customer relations. It analyses why her first enterprise, which started so promisingly, turned sour.
Synopsis: Deborah Meaden is known to millions for her straight-talking, no-nonsense approach on BBC2's Dragons' Den, and in Common Sense Rules she shares insights and observations gleaned from a life lived in business. Some of them come from witnessing the successes - and the failures - of others. Many more, though, are drawn from her own business ventures. She shows, for example, how an early stint in a holiday park gave her a crash course in customer relations. She frankly and honestly analyses why her first enterprise, which started so promisingly, turned sour. And she explains why turning down a multimillion-pound offer for her chain of holiday parks was the best decision she ever made.As direct and to-the-point on the page as she is in the Den, Deborah Meaden is a superbly clear-sighted and experienced observer of business success, and her book is guaranteed both to inform and inspire.
Publication: UK
Imprint: Cornerstone Digital
Returns: Non-returnable
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