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Item Details
| Title:
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HOSPITALITY AND TRAVEL MARKETING, INTERNATIONAL EDITION
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| By: |
Alastair Morrison |
| Format: |
Paperback |
| List price:
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£70.99 |
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We believe that this item is permanently unavailable, and so we cannot source
it.
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| ISBN 10: |
1435486862 |
| ISBN 13: |
9781435486867 |
| Publisher: |
CENGAGE LEARNING, INC |
| Pub. date: |
20 April, 2009 |
| Edition: |
Revised Edition |
| Pages: |
624 |
| Description: |
A work from Cengage Learning on hospitality and travel marketing. |
| Synopsis: |
Global orientation, and whole-industry coverage of hospitality and tourism set this book apart. This systematic approach to HOSPITALITY AND TRAVEL MARKETING, International Edition is written in a user-friendly style. Readers will benefit from the practical nature, and excellent use of relevant and up-to-date cases. Global experience in the industry is emphasized through content on destination marketing and others parts of tourism, along with case examples from around the world. The content draws upon the authors' experience in the hospitality and travel marketing industry, as well as teaching experience from around the globe including the USA, Canada, Europe, Asia, and Australia. HOSPITALITY AND TRAVEL MARKETING, International Edition reflects all of the latest trends in the field, including Internet marketing and e-commerce, loyalty marketing, brand extension marketing, and destination branding. |
| Publication: |
US |
| Imprint: |
Delmar Cengage Learning |
| Returns: |
Returnable |
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