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Item Details
Title: SWEET AND LOW
A FAMILY STORY
By: Rich Cohen
Format: Electronic book text

List price: £12.99


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ISBN 10: 1446419908
ISBN 13: 9781446419908
Publisher: VINTAGE PUBLISHING
Pub. date: 31 July, 2013
Pages: 288
Description: Ben Eisenstadt was one of those Jews that went on to reshape the world. He did so by inventing Sweet 'n Low, a granulated sweetener which, in its tiny pink packet, is found on every table in every diner in America. This simple invention spawned one of the great American fortunes. This title tells the story of that fortune and how it was made.
Synopsis: Rich Cohen's maternal grandfather was called Ben Eisenstadt. Ben was one of those Jews that, with an anger bred of exclusion, went on to reshape the world. He did so by inventing Sweet 'n Low, a granulated sweetener which, in its tiny pink packet, is still found on every table in every diner in America. This simple invention spawned one of the great American fortunes. This is the story of that fortune, how it was made and how it remade and tore apart everyone who touched it.In Sweet and Low, Rich Cohen - the youngest son of Ben's favourite daughter - takes a journey into his own and his family's past. It is a story of family feuds (his mother was eventually disinherited by her mother), eccentricity verging on madness, gangsters, lawyers, corruption, accountants, ex-wives - a quest for a secret history, a black comedy of the American dream.
Publication: UK
Imprint: Vintage Digital
Returns: Non-returnable
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