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Item Details
| Title:
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SUCCESSFUL FOCUS GROUPS
ADVANCING THE STATE OF THE ART |
| By: |
David L. Morgan (Editor) |
| Format: |
Electronic book text |
| List price:
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£62.00 |
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We believe that this item is permanently unavailable, and so we cannot source
it.
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| ISBN 10: |
1452253714 |
| ISBN 13: |
9781452253718 |
| Publisher: |
SAGE PUBLICATIONS INC EBOOKS |
| Pub. date: |
20 September, 2012 |
| Edition: |
1st edition |
| Series: |
Sage Focus Editions 156 |
| Description: |
This is the first book to systematically address the issues, practical wisdom and problems in conducting focus groups. Written by an interdisciplinary group of scholars, this well-integrated collection of articles represents the state-of-the-art in focus group applications. It covers the basic principles of when and how to use focus groups, the applicability of focus group interviews to survey research and other methods, general issues in the use of focus groups, the specific problems of focus groups with different populations or settings and an agenda for future development of the method. |
| Synopsis: |
This is the first book to systematically address the issues, practice wisdom and problems in conducting focus groups. Written by an interdisciplinary group of scholars, this well-integrated collection of articles represents the state of the art in focus group applications. It covers the basic principles of when and how to use focus groups, the applicability of focus group interviews to survey research and other methods, general issues in the use of focus groups, the specific problems of focus groups with different populations or settings and an agenda for future development of the method. |
| Publication: |
US |
| Imprint: |
SAGE Publications Inc |
| Returns: |
Non-returnable |
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