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Item Details
Title:
FOCUS GROUPS
THEORY AND PRACTICE
By:
David W. Stewart, Prem N. Shamdasani
Format:
Paperback
List price:
£54.00
Our price:
£45.90
Discount:
15
% off
You save:
£8.10
ISBN 10:
1452270988
ISBN 13:
9781452270982
Availability:
Usually dispatched within 3-5 days.
Delivery rates
Stock:
Currently
1
item in stock
Publisher:
SAGE PUBLICATIONS INC
Pub. date:
20 March, 2014
Edition:
3rd Revised edition
Series:
Applied Social Research Methods
Pages:
224
Description:
This widely-cited book offers a unique blend of theory and practice in a single, easy-to-read source. It provides a systematic treatment of the design, conduct, and interpretation of focus group data within the context of social science research and theory.
Synopsis:
The book is known for its accessibility, the step-by-step nature of the advice, comprehensiveness of the treatment of focus groups, and its historical perspective.
Publication:
US
Imprint:
SAGE Publications Inc
Returns:
Returnable
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