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Item Details
Title: THE FRANCHISING HANDBOOK
HOW TO CHOOSE, START AND RUN A SUCCESSFUL FRANCHISE
By: Carl Reader
Format: Paperback

List price: £14.99
Our price: £10.94
Discount:
27% off
You save: £4.05
ISBN 10: 1473621119
ISBN 13: 9781473621114
Availability: Reprinting. This item may be subject to delays or cancellation.
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Stock: Currently 0 available
Publisher: HODDER & STOUGHTON GENERAL DIVISION
Pub. date: 14 July, 2016
Pages: 288
Description: The Franchising Handbook is the essential read for any aspiring franchise owner. With a range of advice from industry experts, seasoned franchisors and established franchisees, it is the complete guide to helping new franchisees make a success of their business.
Synopsis: Most small business books focus on what it takes to start a small business, and not what it takes to start a franchise. At best, these books might allocate a single chapter to the concept of franchising, and at worst the author presumes that franchises are the same as any other business start-up. The world of franchising has its own nuances, and advice that works for 99% of start-ups would not apply to franchising. In fact, well-meaning advice can often be detrimental to potential franchisees.This book is focused on making sure that potential franchisees are aware of the specific journey ahead of them. As franchising is a two-way business arrangement, it includes exactly what franchisors are looking for, what can or cannot be negotiated with a franchisor, and how best to present yourself to ensure that you win the franchise you want.
Publication: UK
Imprint: John Murray Learning
Returns: Returnable
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