 |
|
|
Item Details
| Title:
|
VISUAL COMMUNICATION DESIGN
AN INTRODUCTION TO DESIGN CONCEPTS IN EVERYDAY EXPERIENCE |
| By: |
Meredith Davis, Jamer Hunt |
| Format: |
Paperback |
| List price:
|
£31.99 |
| Our price: |
£27.19 |
| Discount: |
|
| You save:
|
£4.80 |
|
|
|
|
|
| ISBN 10: |
1474221572 |
| ISBN 13: |
9781474221573 |
| Availability: |
Usually dispatched within 3-5 days.
 Delivery
rates
|
| Stock: |
Currently 11 available |
| Publisher: |
BLOOMSBURY PUBLISHING PLC |
| Pub. date: |
7 September, 2017 |
| Series: |
Required Reading Range |
| Pages: |
208 |
| Description: |
"This is a foundation level textbook for courses in basic design and introductory courses in visual communication design. The chapters in this book follow the user experience cycle: attention, orientation, interpretation and extension and retention of meaning. Each chapter includes an introduction to the interpretive task, definitions of the elements and principles related to the task, illustrations and diagrams plus examples of professional design work that makes use of the element or principle. For example, Chapter 2 on getting attention discusses the various ways that design can capture the viewer's eye such as by using proportion, contract, color, pattern, etc"-- |
| Synopsis: |
Where do design principles come from? Are they abstract "rules" established by professionals or do they have roots in human experience? And if we encounter these visual phenomena in our everyday lives, how do designers use them to attract our attention, orient our behavior, and create compelling and memorable communication that stands out among the thousands of messages we confront each day? Today's work in visual communication design shifts emphasis from simply designing objects to designing experiences; to crafting form that acknowledges cognitive and cultural influences on interpretation. In response, Meredith Davis and Jamer Hunt provide a new slant on design basics from the perspective of audiences and users. Chapters break down our interactions with communication as a sequence of meaningful episodes, each with related visual concepts that shape the interpretive experience. Explanatory illustrations and professional design examples support definitions of visual concepts and discussions of context. Work spans print, screen, and environmental applications from around the world. This introduction to visual communication design demystifies the foundational concepts that underpin professional design decisions and shape our experiences in a complex visual world. |
| Illustrations: |
254 colour illus |
| Publication: |
UK |
| Imprint: |
Bloomsbury Visual Arts |
| Returns: |
Returnable |
|
|
|
 |
|
|
|
|
|
Little Worried Caterpillar (PB)
Little Green knows she''s about to make a big change - transformingfrom a caterpillar into a beautiful butterfly. Everyone is VERYexcited! But Little Green is VERY worried. What if being a butterflyisn''t as brilliant as everyone says?Join Little Green as she finds her own path ... with just a littlehelp from her friends.
|
|
All the Things We Carry PB
What can you carry?A pebble? A teddy? A bright red balloon? A painting you''ve made?A hope or a dream?This gorgeous, reassuring picture book celebrates all the preciousthings we can carry, from toys and treasures to love and hope. With comforting rhymes and fabulous illustrations, this is a warmhug of a picture book.
|
|
|
|