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Item Details
Title: CONDUCTING ONLINE SURVEYS
By: Valerie M. Sue, Lois A. Ritter
Format: Electronic book text

List price: £34.99


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ISBN 10: 1483341739
ISBN 13: 9781483341736
Publisher: SAGE PUBLICATIONS INC EBOOKS
Pub. date: 21 June, 2013
Edition: 2nd Revised edition
Description: This book provides a useful, straightforward, yet technically rigorous guide for students, researchers, and practitioners that will help with the fundamental issues of design, sampling, response rates, reliability and validity, and ethics.
Synopsis: This book addresses the needs of researchers who want to conduct surveys online. Issues discussed include sampling from online populations, developing online and mobile questionnaires, and administering electronic surveys, are unique to digital surveys. Others, like creating reliable and valid survey questions, data analysis strategies, and writing the survey report, are common to all survey environments. This single resource captures the particulars of conducting digital surveys from start to finish.
Publication: US
Imprint: SAGE Publications Inc
Returns: Non-returnable
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